July 13, 2022

Mix Up Your Social Media Strategy With Video Content

by Audie Cunningham, Wyoming SBDC Regional Director

We all know that catching your audience’s attention on social media is important. We also know that it can be a difficult goal to achieve. Many small business owners are managing their own social media in addition to managing the day-to-day operations. This may lead to feeling a little un-inspired in your social media efforts. Adding video content is a great way to mix up your current strategy. Creative, engaging, and appealing content is at the heart of successful social media accounts. Now more than ever, social media platforms like Instagram have algorithms that favor accounts using video features such as reels. Social media platforms have found that video brings users back for more. 91% of Instagram users report that they watch videos on a weekly basis. 74% of users who watched a video about a product bought that product (https://blog.hootsuite.com/instagram-video/). These statistics just go to show there is power in video.

Try adding video content to your social media strategy. Videos can help you capture your audience’s attention and increase growth and engagement. All of which lead to getting more eyes on your products, services, or message. Your viewers will stay longer and are more likely to return for good quality video content. According to LinkedIn, video content gets 1200% more shares than images and text (https://www.linkedin.com/pulse/social-video-generates-1200-more-shares-than-text-image-moroles/). You might find that not only is video content fun to watch, but it’s also fun to create.

Instagram, TikTok and Facebook all have video features. Try integrating some video content into the platforms you’re already using. Your videos don’t have to be complicated or include a lot of bells and whistles. Start with something simple. The topic could be a quick tutorial, a video highlighting the benefits of your new product or your team doing something fun “behind the scenes.” Let your creativity shine! Add value to your content with tips and tricks, insider information or comic relief. Remember to check your analytics periodically to see how your new video content is performing. The Wyoming SBDC can help you set up social media, understand your analytics, create a social media marketing plan, develop your social media skills, and do an audit of your current social media.

Are you taking full advantage of your current accounts? What could you share to create more conversations, interest or value around your business or brand? Reach out to your SBDC regional director today to get connected with resources and advisors who can help you with your social media.

About the Author: Audie enjoys seeing community members bring their business ideas to life and is eager to help them grow and thrive. As an entrepreneur, Audie has worked in art licensing and graphic design and has 10 years of experience in customer service and marketing through her work in public libraries. Her education and experience have given her knowledge in print and digital marketing, creating marketing plans, social media marketing, and business planning.

This project was developed by the Wyoming Small Business Development Center (SBDC) Network and funded through a Cooperative Agreement with U.S. Small Business Administration (SBA) funds appropriated by Congress through the CARES Act to assist businesses in recovering from the negative effects of COVID-19. SBDC appreciates ongoing support from the SBA, The Wyoming Business Council, and the University of Wyoming.